Yesterday I blogged about timeliness and how that helps us to take care of our clients. The question for today is how to get clients. And although the answer is easy, the work that goes into it can be sometimes arduous.
The easy answer is that you need to be there for people. And as you are there consistently, you will find that the people you help become your clients. The people you help probably know other people who need your assistance and those people also become your clients. So that leaves us with our first law of finding clients. Be there for people and help them, as you are able.
Remember that help comes in many forms. Just having a conversation with someone and letting them know you understand is a big help. If they need something specific that you do not know about, maybe you have a friend who could help them. Sometimes the most valuable people are not the ones with the deepest pockets or extensive knowledge. Sometimes the most valuable people are the ones who consistently get out around others and know how to connect people with needs to those who can accomplish things.
My father-in-law was great at this. He would meet people and talk with them. He would invite them over for drinks or a barbecue. He had the 40-yard line season tickets for the Dallas Cowboys. And if he needed or would like to have something, he usually knew where the excellent bargains were, and when to buy. He was a great person who I wish I could better model myself on.
The one thing I can guarantee you does not work well in finding clients is to build something that you feel people need. After creating your item to sell to others, sitting in your basement along and waiting for somebody to buy it never works. And there is an excellent reason for this.
First off, if you build something with the idea of ‘If you build it, they will come,’ they will not. You need to talk to people, find out what the real need is, and then plan how you can solve it for others. Secondly, and far more disastrous, you may build something that has no problem to solve, and therefore, there is no need for buying.
People need to have a problem which they genuinely want to solve, for you to sell a product to them. They also need to know that your products exist. We lived in a worldwide economy where our senses are constantly bombarded by people trying to sell us things. If you want to sell something, you need to figure out who needs to buy it and where you can best get in contact with them. I am saying you have to market. I am also suggesting the sane and responsible marketing of your product. If you want to be effective, do not look at marketing as selling a product. Look at marketing as helping a friend.
If you care to know more about any of my blogs, either to have me write more in-depth blogs on the subject or to send you more information, please contact me and let me know.
Thank you for being with me today. I hope to be with you again soon.